[Photo from justusjonas' flickr set]
Ever since the first notions of individuality hit humankind, we've been trying to build ourselves into better people, one at a time. This trend was identified and as soon as people figured out solid methodologies from which they could improve their lifestyles, the self-help industry was born. Books like
How to Win Friends and Influence People became sensations as people saw real noticeable positive changes in their interactions with others. The self-help industry has hit an odd point in its history, primarily due to the internet, and I think it's one that parallels the music industry in many ways.
The music industry has seen 3 things happen, almost simultaneously and symbiotically: The amount of [quality] music made has increased. The amount of music demanded has increased [with larger storage capacities and easily available music]. The perceived value of music has dropped. And the industry [meaning the record labels] has completely ignored these new facts. In response to the established industry's stubbornness, numerous artists are signing with smaller labels and exploring new methods of distribution which focus more on artist compensation. These new strategies are notably less lucrative than those of the megastars of yesteryear, but they're much more realistic considering the
So how does this apply to the self-help industry? While more conventional, profitable self-help enterprises still exist and remain popular, such as
The Secret, the criticism such all-in-one guides catch is enough to turn most would-be self-improvers away. See, it's real easy for me to post a self-help tip on the internet. If it's a good tip, it's real easy for that tip to get shared and spread like wildfire all over the internet. There are tons of people improving their lives every day and sharing their secrets with everyone online; Assuming their tips are of value, authors usually get some recognition or at least an increase in page views.
Unfortunately, page views aren't money. If they were, scantily dressed girls on myspace would be quite a wealthy demographic. See, the self-help industry can no longer profit in the way it used to. It's just too easy to get all those great tips on the internet for free: much in the same way music is easy to get on the internet for free. The self-helpers, luckily for individuals looking to improve their lifestyles everywhere, aren't as stubborn as the record industry. No, they've realized this isn't some exclusive game, and they don't know all the facts. So where do you go for the cutting edge self-help? Well, it's no longer called self-help. Instead things like
Lifehacks and
Lifestyle Modification have gained immense popularity on the internet.
The contributors to these movements seem to relish more in helping people and driving discussion than profiting off of it. It's an exciting, rapidly growing phenomenon from which I can only imagine good things coming.